會議記錄 文件 第73次會議記錄
作者: 陳彥榕 (07-02 10:43, 第七十三次會議紀錄.doc ,59 KB) 閱讀 發表討論 列印 詳細資料
註解:

頂尖大學數位資訊發展計畫X-mind第七十三次會議紀錄

 

時間:99629

地點:大勇樓210402

參與人員:李蔡彥、廖文宏、曾國峯、蔡子傑、紀明德、侯志欽、陳百齡、陳聖智、鄭宇君及助理們。

請假:吳筱玫、許瓊文、劉吉軒、張寶芳、吳翠珍。

 

會議內容:

一、近期活動預告:

1.      Mobile第一期手機招標未通過,第二期預計七月初通過,這兩週內將再召開會議討論實驗進程。

 

二、林日璇學姊的電玩效果研究分享(演講)

Ø   講題:Video game effects: media modality, mechanism, and applications

Ø   演講摘要:

This study investigated whether media modality would moderate the relationship between violence and audience aggression (short-term effects). General aggression model, social cognitive theory and identification process offered the theoretical framework. A random sample of 102 male college students were randomly assigned to one of the three conditions: video game playing, recorded game play watching, or movie watching. The results indicated that video game players experienced greater increases in aggressive affect, aggressive cognition, and physiological arousal than subjects who watched recorded game play or comparable movie scenes. Character identification did not mediate the relationship between media modality and aggression. Future studies should incorporate more comprehensive measures of character identification to investigate the inconsistent findings regarding media modality and identification.

Ø   Children & Advertising/ Advertising Literacy:

˙Eg: Taco Bell video games (Food advertisingàFood Preference)

Ø   Exergames

˙Focus groups among students who have insufficient physical activities.

˙RPG game with story incorporating moderate to vigorous physical activities.

Ø   Feedback: game in mobile device/ platformsns games…

Ø   Conclusion: 本次演講講者分享了進行電玩效果研究的相關實驗設計,可提供計劃在未來執行「行動傳播實驗」的參考。另外,講者分享的次題─Exergame,對於社群網站遊戲,以及遊戲在行動裝置/平台上的應用與使用經驗等研究,亦有所啟發。